A website copywriter is the person who crafts the written content for your website. At Scribly, our account managers work with you to understand your business needs and objectives, then brief our web copywriting team to convey that key messaging to your audience through their copy.
How to write website copy
Speak to us about our website copywriting services! Just kidding… sort of 😉 We’re happy to share some top tips of the trade to help you write compelling website copy.
Here are the basic steps:
First, you need to be clear on who your target audience is and what their needs, pain points, and motivations are. Then, you need to define your own goals for each page of the site: should it just be informative? Should it drive conversions? The outcomes will define the messaging and the structure.
Next, you need to write the copy. You’ll want a strong, compelling headline to pique the reader’s interest and well-structured content with headings, sub-headings, short paragraphs, and bullet points to make the copy easily digestible and user friendly. Make sure your messaging is clear, the key benefits of your product/service offering are highlighted, and your tone is persuasive yet friendly. Oh and don’t forget to end with a clear CTA to encourage readers to take action.
Before publishing, you should also double and triple check the copy for punctuation, grammar and spelling errors.
Don’t forget – your website copy should evolve over time. Monitor the performance of each page and optimize as required to stay relevant and persuasive.