Ecommerce content marketing isn’t just about selling the product, it’s about highlighting its key features relative to your customers’ needs. You want to educate them, all while helping them decide if your product is right for them. Here’s how:
- Informative blog posts: A well-written blog post titled “How to Style Your Linen Suit this Summer” provides valuable insights and practical advice to customers looking to wear linen suits in the hot weather. This type of content establishes the brand as an expert in linen clothing and fashion advice, fostering trust among readers.
- Interactive social media posts: A skincare brand hosts a “Skin Quiz” on their Instagram stories, encouraging followers to participate and receive personalized product recommendations. This interactive content engages the audience and encourages them to explore the brand’s offerings.
- Email newsletters: An ecommerce website sends out a monthly newsletter featuring exclusive discounts, upcoming product launches, and customer success stories. This regular communication keeps the brand top-of-mind for subscribers and encourages repeat purchases.
- Buying guides: An electronics retailer creates comprehensive buying guides that compare various laptop models, highlighting their unique features and suitability for different needs. These guides empower customers to make well-informed decisions, positioning the brand as a helpful resource.
- Seasonal gift guides: As the holiday season approaches, a gift shop releases a visually appealing “Holiday Gift Guide for Her” featuring a curated selection of products perfect for gifting. This guide simplifies the shopping process for customers and promotes specific products.
The list of opportunities is endless. You just need to find the most relevant content for your brand that your audience is also interested in reading.