We’ll let you in on a secret: the key to a great white paper is an even better outline. It serves as a roadmap, helping you maintain focus, organize your thoughts, and create a structured and comprehensive document.
When creating a brief, we ask that you define:
- The purpose of the white paper, including how the white paper will provide valuable insights and solutions
- Your target audience, and the problems or challenges this white paper will address
- The themes and key points you want to cover, and the unique angle or approach you want to take
- The research and analysis that will fuel the white paper, and the limitations of this research
- The conclusion or overarching message you want to deliver
