How to write a white paper outline

We’ll let you in on a secret: the key to a great white paper is an even better outline. It serves as a roadmap, helping you maintain focus, organize your thoughts, and create a structured and comprehensive document.

When creating a brief, we ask that you define:

  • The purpose of the white paper, including how the white paper will provide valuable insights and solutions
  • Your target audience, and the problems or challenges this white paper will address
  • The themes and key points you want to cover, and the unique angle or approach you want to take 
  • The research and analysis that will fuel the white paper, and the limitations of this research 
  • The conclusion or overarching message you want to deliver

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