A good product description does a lot in just a few words. Short and snappy, it should highlight the key features of the product (Think: What makes it unique? Innovative? Superior to the competition?) and focus on its core benefits (What problem does it solve? What needs does it fulfill?). Make sure you use descriptive language to appeal to the reader’s senses and help them visualize its look, feel, and (where relevant) smell.
Your description should also be broken down into short paragraphs with subheadings and bullet points to help the reader skim read. This keeps the description clear and concise, helping readers find the information they’re looking for quickly. We always like to add reviews and customer testimonials too, just to give it an extra layer of credibility.