So you’ve done the hard part of writing your eBook, now it’s time to market it so it reaches your target audience and you can get the most value out of it.
Step 1: Create a landing page
If you don’t have one, create a dedicated landing page on your website to promote your eBook. This page should be SEO optimized and include a compelling title, a brief summary of what readers can expect to learn, and a call-to-action that encourages them to download the eBook.
Step 2: Leverage social media
Promote your eBook by sharing snippets, quotes or graphs from its pages (it’s all about whetting the appetite) and link to your landing page. You could even use paid ads to reach a wider audience.
Step 3: Use email marketing
Whether you opt for a short e-blast, create a longer newsletter that summarizes your eBook, or share the entire first page to pique their interest, emails are a great way to promote your eBook to your existing data base.