How to format a press release

All press releases follow more or less the same structure:

  • Heading
  • Opening paragraph with key information
  • Subheadings with further details
  • Intermittent quotes and one or two images
  • Boilerplate

Beyond just the copy, though, your press release should be visually appealing. Adding your brand colors and fonts can make it stand out, while images and block quotes will grab journalists’ attention too.

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