How to do a website content audit

Performing a website content audit can be a long and time-consuming process. We would recommend working with an expert at this phase, but if you want to get started on your own, here are some top tips

  • Know your goal: Are you auditing your website from an SEO perspective? To ensure it aligns with your business goals? To understand what user experience you’re providing and how to improve it? 
  • Create an inventory of your content: Compile a list of all the content on your website, including the copy, images, videos, and more. A tool like ScreamingFrog can be really helpful here. 
  • Analyze its performance: Keeping your goal in mind, measure how successful your content is. You might use criteria like keyword rankings, organic traffic, or bounce rate. You should also check it’s relevant to your brand and values, that it’s up-to-date, and doesn’t include any broken links. 
  • Make a plan: From here, you can decide what content to keep, improve, or remove. You might also find gaps in your content offering and plan what new content to create.