How does content marketing work?

Content marketing is founded on 3 key things: a data-led strategy, powerful messaging and great writing, and clever distribution.

The first thing to do is identify your audience, their needs, interests and pain points.
Next, research the types of content and platforms they engage with.
Then, create content for those channels that resonates with your audience, responding to their needs while increasing your brand awareness. You might optimize your website to help drive organic traffic, create blog content to educate and engage, post on social media to increase your brand awareness and build a sense of community, produce emails to promote offers and drive sales, or create an eBook for data capture. Your content strategy can take many forms – it’s all about choosing the right method for your business and your audience.
Finally, track the performance of your content – replicate the success and tweak the elements that didn’t perform so well. 

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