Why is content marketing important for B2B?

Content marketing is a big deal in the B2B world because it helps to engage, educate, and win over decision-makers. Case studies, for example, can showcase that you’re the real deal, while customer testimonials prove you can be trusted by your potential clients. Content like blog posts, newsletters, and ebooks are great for hooking potential customers, keeping them interested and in the loop throughout those lengthy B2B sales cycles.

You want a B2B content marketing strategy that reaches and guides your prospects through every stage of the marketing funnel.