When developing your website content, you should consider a few key things:
- Who you are as a business, what your values are, and what your offering is
- Who your target audience is, what their interest, needs, and pain points are, and what actions you want them to take
- How you want to communicate with your audience (written copy, visual assets, videos)
Of course, the easiest way to develop website content is with a content marketing agency that can help both with strategy development and content production. That way, you’ll have experts (like Scribly!) helping you reach your goals.