When we build out your SEO content plan, we may recommend improving your existing content before starting to publish new copy. This process is called content optimization. It’s where we go back over existing content, adding relevant keywords, enhancing the copy, answering key queries, and updating any outdated sections. This ensures that you’re aggressively targeting a keyword (and increasing your chances of ranking for it) and providing relevant, trustworthy, and up-to-date information to your reader.
