What is B2B content marketing?

Not to get too technical, but essentially B2B content marketing is a strategic approach used by businesses to create and distribute valuable, informative, and relevant content. The aim is to attract, engage, and nurture relationships with other businesses or organizations. 

The content created has to address the specific needs and pain points of the target audience (we’re talking industry professionals, decision-makers, or procurement teams) to establish trust, build brand authority, and ultimately drive conversions. Typically, B2B content includes blog posts, case studies, whitepapers, infographics, videos, webinars, and more.