How to write content for a website

When writing content for a website, you should: 

  • Have a clear message you want to convey 
  • Know your audience and their needs
  • Be clear on how you communicate and what tone of voice to adopt
  • Perform keyword research to decide which keywords to target 
  • Ensure the copy is optimized and well-structured

If we’re being honest, though, unless you have an in-house content writer, you’re better off working with a content agency that has specialist website copywriters. They’ll convey your key message in an engaging and beautifully crafted way that will really resonate with your audience.