How often should you update your website content?

Contrary to popular belief, there is no golden rule as to how often your website content should be updated. The answer is actually a lot simpler: as often as it needs to be.

If you’ve used statistics on your website, it’s worth updating those yearly to ensure you’re providing users with the most up-to-date information and are linking to recent sources. This is true for blog content too. Otherwise, content only needs updating if something changes (i.e. your company offering changes or evolves, a new employee starts and needs to be added to your About Us page, a product changes its formula, etc).

You’ll likely make minor changes quite regularly, but a full overhaul isn’t necessary if it was built correctly from the start.