SEO Content Services
Ready to attract your dream client and start making SEO content work for your business?
Does any of this sound familiar?
You’ve tried writing content but it didn’t generate new leads or revenue
You need to get your business ranking on Google and convert prospects into clients
You need to ensure any investment in your business is actually impacting your bottom line
That’s where Scribly comes in
Trusted by companies around the world
Scribly’s approach to SEO content strategy
We don’t just write killer blogs for your business — we make sure your content is actually seen by your target audience and converting prospects into clients.
Using our four-phase process and proven strategies and frameworks, Scribly will design a data-driven content strategy built on your search data, customer search intent, business goals, and our years of experience driving organic growth for business owners just like you.
Don't just take our word for it...
Case studies
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Content Marketing SEO Services from Scribly
Our content marketing SEO services are designed to help you rank faster and convert more.
Our SEO content services always start with:
✔️ A full content audit, including on-page SEO and optimizations for existing content
✔️ A competitor analysis, including branded and organic competitors
✔️ A keyword strategy using our Middle Ground Keyword Framework
✔️ A comprehensive content strategy mapped to buyer search intent at every stage of the sales funnel
Our packages are flexible and adaptable whether you have a content strategy already in place or have never touched content marketing before. We offer holistic SEO and content marketing services for a simple monthly cost, with no lock-in contracts.
Why use an SEO content agency like Scribly
Here’s how our SEO content services actually drive growth for your business:
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Attract qualified traffic and leads for a fraction of the cost of pay-per-click ads
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Allow you to own your traffic and your sales funnel
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Rank on Google as quickly as possible by tearing through data on your niche and finding high-value opportunities
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Create genuine value for your prospects
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Ensure your content is actually reaching your target audience
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Achieve compounding returns for years to come
Curious about working with an SEO content agency? Here’s a preview of Scribly’s unique process:
Getting to know you
In-depth research on you, your competitors, and content gaps in your sales funnel including a mini audit as a “try before you buy”. Establishing KPIs and milestones unique to your business. We become a member of your team in as little time as possible.
Developing your strategy
Full content audit including on-page SEO, competitor analysis, keyword strategy using our Middle Ground Keyword Framework, and comprehensive content strategy mapped to buyer search intent at every stage of the sales funnel.
Executing your strategy
High-quality, no-fluff content delivered every month and quality-checked by dedicated account managers for originality, accuracy, keyword strategy, and tone of voice. All back-end CMS management including posting and optimizing.
Optimize & refine
Regular check-ins with your account manager to evaluate content strategy against KPIs and milestones, including data on how each piece of content is driving leads and sales.
Leads generated through
content marketing are
than those from pay-per-click ads AND are 6x more likely to convert
Ready to learn how to attract and keep your dream client through content?
Get our free 5 day content marketing fundamentals email course and learn how to devise a killer content strategy from start to finish
We said we’ll always be honest and upfront with you and we meant it
Here are some situations where Scribly might not be the best fit for your business
Let’s go back to basics. SEO content refers to content that is created and optimized with the goal of improving your rankings in search engine results pages (SERPs). It is designed to attract organic (read: free!) traffic by targeting specific keywords and topics your target audience is searching for. SEO content can take various forms, including landing pages, blog posts, product descriptions, and more.
SEO content is created with the aim of improving a website’s visibility and rankings in search engine results pages (SERPs). But how do you plan that content, we hear you ask? You need a playbook, a roadmap, a strategy.
An SEO content plan provides a blueprint for all future content you will publish, while offering suggestions on how to improve and optimize existing content too. The better optimized your site is, the higher you’ll rank.
In short – yes. If you have one brilliantly SEO-friendly piece of content but all of your other blogs are short, uninformative, and poorly optimized, then that great piece of content won’t rank. Instead, the poor content will drag it down. If you want to increase your SEO rankings, you need to increase the quality of the content on your website as a whole. And that’s where content optimization comes in.
As any decent SEO content agency will tell you, SEO is an ongoing process. It’s essential to regularly review and update the content on your site, tracking organic performance, keyword rankings, and trends in the industry. Good SEO content should be fresh and up-to-date.
There are three pillars to SEO: technical SEO, Digital PR, and Content Marketing. Content is the copy that allows you to target keywords while providing relevant information to your audience. This helps Google understand what your website is for and what needs your business responds to, as well as building your authority so that you’re more likely to rank highly.
When we build an SEO content marketing strategy, we always start by mapping specific and unique sets of keywords to each page and blog on your site. If you have two pages targeting the same keyword, they risk conflicting with each other. Let’s put it like this: if you have two blogs that essentially cover the same topic and offer similar information, search engines won’t know which is the more relevant or accurate version. They may then choose to ignore the second blog completely and only rank the first (making that second piece useless) or choose to rank neither. Either way, you lose.
Here are some top tips to help you craft SEO content that ranks:
Tip 1: Take a user-first approach
Remember, while optimizing for search engines is important, you should always prioritize creating content that is valuable, informative, and engaging for your audience. The ultimate goal is to provide a positive user experience, as search engines are increasingly focused on delivering quality results to their users.
Tip 2: Perform keyword research and use your keywords strategically
So, you’ve identified a range of short-tail, long-tail, and query keywords you want to target in your SEO content writing. Now, it’s about incorporating them in the title, headings, subheadings, and within the body of the text. But remember to only use them naturally throughout your content. You don’t want to interrupt the reader’s flow.
Tip 3: Organize your content logically
Good SEO content writing starts with an outline. Determine your headings and subheadings, the key elements of each paragraph, and then follow that structure throughout. You’ll want to keep paragraphs short and snappy, use bullet points or numbered lists where relevant, and add alt HTML tags to highlight headings in the backend. You should also consider adding images or videos to break up the copy.
Tip 4: Don’t forget about the meta data
SEO content writing also includes the page title, meta description, slug, and alt text. These should be optimized with keywords, grab the user’s attention, and encourage them to click through from SERPs.
AI might have the ability to generate thousands of words in minutes, but people often don’t realize the huge hidden time cost of using AI-generated content. First, prompt engineering is a specific skillset requiring a significant up front time investment and multiple iterations and refinements to get right. Second, AI-generated content often produces inaccurate or outdated information requiring extensive fact checking and research to fill the gaps in missing context. Third, this content will need a lot of editing and refinement to match your business’s brand voice, tone, and style, which can take hours. Perhaps most importantly, AI-generated content is rehashing information already out there and often repeats generic phrases, making it recognizable as AI content unless you do extensive editing and rewriting.
With search engines prioritizing real, authentic content and your target market assessing and evaluating multiple options in your niche, it’s crucial to show up as yourself, provide value, create real connections with your audience, and be unique to stand out in the market. Furthermore, while AI might be able to quickly analyze keyword density, for example, human writers have a better understanding of search intent and contextual relevance, as well as narrative structure, engaging hooks, unique insights based on industry experience, and compelling transitions. This is why Scribly only uses talented and experienced human writers for your content.