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Case studies
How Scribly helped Cheesecake Labs secure leads, boost recruitment by 3x, and become a top 10 software partner
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How My Learning Hub and Scribly harnessed the power of thought leadership to boost a following and build a brand
How My Learning Hub and Scribly harnessed the power of thought leadership to boost a following and build a brand
How Scribly helped Tweedmaker increase organic traffic by 228% and become less reliant on paid ads
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Download our Guide To Proving ROI from Content
Are you ready to see the truth behind your current content marketing? We have put together a comprehensive guide on just that. See the tools and methods we use to make sure our clients content is performing.
To develop a customized content strategy that helps you reach your business goals, your content marketing agency will need you to work collaboratively with them. They’ll likely ask you to:
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Explain your business goals and objectives
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Run through your current content marketing strategy and wider marketing initiatives
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Define your target audience
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Provide editorial guidelines and tone of voice
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Sign off on strategy, briefs, and any content produced
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Publish content, if you opt for an unmanaged service
Your content marketing agency should act like an extension of your team, working with you to get the best results for your business.
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We’re glad you asked. Content marketing helps to drive sales by:
Increasing your brand awareness: This leads to more visibility and recognition, which can drive sales
Building authority and credibility: This helps to grow consumer trust, meaning people are more confident in purchasing from your business, thus driving sales
Driving traffic: Play your SEO cards right and your optimized content can improve your search rankings, increase your online visibility, and drive leads to your website
Education customers: By highlighting the benefits and features of your products or services, content helps customers better understand what you’re offering, allowing them to make an informed purchase decision
Nurturing leads: Email marketing campaigns can be used to engage your prospects, helping to turn them from leads into sales
Engaging customers: Social media is a powerful tool for engage with your audience, building a sense of community and turning your customers into promotersContent marketing is founded on 3 key things: a data-led strategy, powerful messaging and great writing, and clever distribution.
The first thing to do is identify your audience, their needs, interests and pain points.
Next, research the types of content and platforms they engage with.
Then, create content for those channels that resonates with your audience, responding to their needs while increasing your brand awareness. You might optimize your website to help drive organic traffic, create blog content to educate and engage, post on social media to increase your brand awareness and build a sense of community, produce emails to promote offers and drive sales, or create an eBook for data capture. Your content strategy can take many forms – it’s all about choosing the right method for your business and your audience.
Finally, track the performance of your content – replicate the success and tweak the elements that didn’t perform so well.A content marketing agency is a company, like Scribly, that specializes in creating and executing content marketing strategies for businesses. An agency will typically have a team of account managers to perform SEO research, build your content strategy, and be your main point of contact, as well as expert writers who can craft eye-catching copy for a variety of industries and write a range content types. They may also work with designers.
Content marketing is all about creating and distributing valuable, relevant, and informative content that is going to attract, educate, and retain your target audience — and, ultimately, encourage customers to take action.
Content marketing takes many forms – blogs, social media posts, email campaigns, e-books, whitepapers, even web copy and landing page optimization. The aim is to provide potential customers with useful information that answers their needs and questions, while also increasing your brand awareness and trust. It’s a great way to build long-term relationships with customers, helping with customer retention and reducing churn.While content marketing doesn’t deliver instant results, it will impact your bottom line. Why? Because it plays the long game. Content marketing helps you to attract leads to your website through SEO, educate them about your products and services, and build relationships with your audience long-term by offering them content they want to engage with.
Ultimately, content marketing helps to get your name out there, build your brand awareness, authority and trust, and thus encourage consumers to make a purchase.As a content marketing agency, we know better than anyone the value of content marketing. There are four key reasons why having a solid content strategy is important for the success of your business
Attract and engage customers: By creating valuable and informative content, you can attract potential customers to your website, social media pages, or other online platforms. It also helps to engage existing customers, reducing churn and turning them from customers into promoters.
Build brand awareness and authority: By consistently producing high-quality content that is relevant to your target audience, you can establish your business as an authority in your industry. It’s all about that E-A-T.
Improving SEO and search rankings: If the helpful content update has taught us anything, it’s that quality content is one of the most important factors in search engine optimization. By producing optimized content that targets relevant keywords and provides value to readers, you can improve your search rankings, increase your online visibility, and drive more organic traffic to site.
Drive leads and sales: Content marketing can help customers make an informed purchase decisions. It also helps to build trust and credibility with your audience, making them more likely to make a purchase with you – and keeping them coming back for more.
FAQ
Don't just take our word for it...
Happy clients stick around
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is the average
client engagement*
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of our clients
are referrals**
*Content quality, increased web traffic, and increased conversions are among the
top reasons clients stay.
**Clients appreciate the flexible subscriptions that adapt as their needs evolve.