Content Audit Services
Our SEO content audit service is a crucial first step for any content strategy
Does this sound familiar?
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You have good content on your website, but your business isn’t ranking
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You don’t want to waste time producing more content if it’s not going to be seen by the right people at the right time
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You need actionable recommendations to help you rank faster and convert more
That’s where Scribly’s content audit services come in. There’s no point in publishing great content if your existing website isn’t set up for success. Let us take on the stuff that’s boring to you (such as metadata and title tags), but like Christmas morning for us, so your website is actually set up to get your content ranking.
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Scribly’s content creation services explained
Here’s how content audit services can help your business:
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An SEO content audit determines if you have poor-performing content that may be affecting the overall health and quality of your website. There’s no point in publishing great content if your website has major issues — the poor-performing pages will just drag down the new content.
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You need on-page SEO to be well-executed for Google to crawl your website properly. If your website has issues, your content might not be indexed correctly.
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Sometimes, quick fixes can generate big wins. Something as simple as changing a title tag in the back end or optimizing a blog post can help your content perform miles better than before, giving you some quick and easy wins while we work on your longer-term goals.
Scribly’s content audit services explained
On-page SEO audit
Every Scribly content strategy begins with a full content audit to determine whether your existing website is set up for success. There’s simply no point creating new content without doing this step first.
We start by pulling every URL from your website into a spreadsheet and check for everything that needs fixing.
This might include:
Checking all content is crawlable and indexable
Flagging any incorrect canonicalization
Optimizing meta titles and meta descriptions to include keywords and fit within the character limit
Optimizing headings to target relevant longtail keywords and improve readability
Adding alt text to images
Fixing broken links
Adding internal and external links
Improving thin content
Adding FAQs
And more!
We pull keyword data for each URL to see which pages are ranking (and which aren’t!), their position in SERPs, and whether they’re targeting the right keywords.
Content audit
Once we’ve completed the on-page SEO audit, we map all your keywords to see how your content is distributed across your sales funnel. We want to see a good balance to ensure your content is working to grow your organic traffic, educate your target audience, and ultimately, drive conversions. Keyword mapping allows us to identify gaps and opportunities.
Once the technical stuff is out of the way, we look at the content itself. Some things we consider:
Is the content a good length?
Is it keyword-optimized?
Is it user-friendly and easily readable with digestible information?
Does it have an eye-catching headline?
Does it have a unique POV or spin that makes it original and adds value?
Optimizing using data
Now, we can optimize your existing content using data. We look at your Google Analytics to determine how many views your content is getting, the amount of time spent on page, your bounce rate, and how your content is helping to move prospects through your funnel and convert them into clients.
We also cross-reference these analytics with your keyword data to determine what we can fix right away. We want to get you some quick wins while we’re working on your strategy to achieve those big, longer-term goals.
Content strategy
Now we KNOW your existing content and website is the best it can possibly be, we’re ready to step things up a notch. We use everything we’ve learned about you, your competitive advantage, your target market, market positioning, and more to devise a killer content strategy that will transform your business and make you believe in magic again.
Don't just take our word for it...
Case studies
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Curious about working with an SEO content agency? Here’s a preview of Scribly’s unique process:
Getting to know you
In-depth research on you, your competitors, and content gaps in your sales funnel including a mini audit as a “try before you buy”. Establishing KPIs and milestones unique to your business. We become a member of your team in as little time as possible.
Developing your strategy
Full content audit including on-page SEO, competitor analysis, keyword strategy using our Middle Ground Keyword Framework, and comprehensive content strategy mapped to buyer search intent at every stage of the sales funnel.
Executing your strategy
High-quality, no-fluff content delivered every month and quality-checked by dedicated account managers for originality, accuracy, keyword strategy, and tone of voice. All back-end CMS management including posting and optimizing.
Optimize & refine
Regular check-ins with your account manager to evaluate content strategy against KPIs and milestones, including data on how each piece of content is driving leads and sales.
Leads generated through
content marketing are
than those from pay-per-click ads AND are 6x more likely to convert
Ready to learn how to attract and keep your dream client through content?
Get our free 5 day content marketing fundamentals email course and learn how to devise a killer content strategy from start to finish
We said we’ll always be honest and upfront with you and we meant it
Here are some situations where Scribly might not be the best fit for your business
A content audit is exactly what it sounds like. It’s the process of evaluating and assessing all existing content assets based on their SEO quality, organic performance, and alignment with marketing goals and target audience.
Once you have determined how your pages are performing, you can again identify areas that could be improved and take steps to drive more organic traffic to your pages through keyword optimization, restructuring, internal linking, and so on.
The main benefits of conducting a content audit include:
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Strengthening SEO performance with on-page optimizations
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Updating pages that are ranking for valuable keywords, but not highly, to move them up on the SERP
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Making your site and its pages easier for search engines to find, understand, categorize, and contextualize
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Removing, improving, or consolidating low-quality or duplicate content
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Addressing content gaps to build your topical authority
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On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. This includes optimizing title tags, meta descriptions, and slugs, improving content quality and readability, adding images and alt text, embedding internal and external links, using schema markup, and more.
On-page SEO focuses on optimizing the content and visible elements of a webpage to improve the user experience, while technical SEO focuses on the backend structure and functionality of a website to improve its crawlability for search engines. Essentially, on-page SEO deals with what users see on a page, while technical SEO deals with the "behind-the-scenes" aspects that impact how search engines access and understand the site.
Technical SEO includes things like:
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Site speed
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Site security
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Mobile-friendliness
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XML Sitemaps
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Canonical tags
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Structured data
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The name is a bit of a giveaway on this one. On-page SEO refers to SEO improvements made directly on a webpage, while off-page SEO refers to improvements done outside of the site. Both, however, aim to improve rankings.
Examples of off-page SEO include:
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Earning backlinks from other websites
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Creating and optimizing your Google Business Profile
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Name, address, and phone number (NAP) citations
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Reviews and ratings on third-party platforms
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