In a business context, an eBook isn’t an online version of a book. Instead, it’s a digital publication that is created by a company to provide information on a particular topic. Usually, it acts as an education piece, providing a target audience with valuable insights.
In the past, we’ve written eBooks that act as indepth guides, like ‘The Essential Guide to Build, Grow and Monetize your Video Content’, as industry insights, like ‘Women in Technology: The Gamechangers’, and as data-led opinion pieces like ‘The State of Ecommerce in 2023’.
If you offer an eBook for free to potential customers in exchange for their contact information, it can act as a lead magnet. You can then follow up with marketing efforts. eBooks can also be used as a content marketing tool to build brand awareness and establish your company as an industry thought leader.