You should never send out a press release to all media outlets and hope for the best. Like any good marketing activity, it should be targeted to a specific audience – in this case, a set of journalists and publications who will actually be interested in your story. So, you first need to curate a …
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All press releases follow more or less the same structure: Beyond just the copy, though, your press release should be visually appealing. Adding your brand colors and fonts can make it stand out, while images and block quotes will grab journalists’ attention too.
A press release isn’t the same thing as a news article or blog. It should be short and snappy, with around 500 words. This includes the headline, opening paragraph, further details, and boilerplate.
Never assume journalists know anything about your company. Instead, you should always end your press release with a brief paragraph about your company, its aims and objectives, and its backstory to introduce the journalist to your organization (this copy is called a boilerplate). You’ll likely be able to reuse this paragraph for all press releases, …
If you want the press to cover your story, you need to write a compelling press release (or get a content agency like Scribly to write it for you). We know all the tricks of the trade, so here are a few of our top tips:
If your company wants to issue an official announcement to the media, then you need to create what’s called a press release (also known as a news release or media release). It’s basically a short statement that is sent to journalists and news outlets with relevant information about your company, an event, a development, or …