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How to create a B2B content marketing strategy that actually works

Strategy

October 16, 2025

Written By: Lauren Bennett

There’s a reason why marketers talk about sales pipelines and not faucets. Leads should come in a continuous flow — and content marketing isn’t something you should turn on and off as time and resources allow.

How to create a B2B content marketing strategy that actually works

Strategy

October 16, 2025

Written By: Lauren Bennett

There’s a reason why marketers talk about sales pipelines and not faucets. Leads should come in a continuous flow — and content marketing isn’t something you should turn on and off as time and resources allow.

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Strategy

B2B marketing funnels explained

B2B marketing funnels explained

October 28, 2025

Written by: Taylor McDaniel

Creating content but not seeing results? You may need to brush up on the B2B marketing funnel.

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10 brilliant B2B content marketing examples (and why they work)

10 brilliant B2B content marketing examples (and why they work)

October 9, 2025

Written By: Taylor McDaniel

Explore 10 of the best B2B content marketing examples across SEO, educational, branded, and thought leadership content and see why they’re so effective.

Strategy

Understanding distribution channels for B2B content marketing

Understanding distribution channels for B2B content marketing

October 2, 2025

Written By: Lauren Bennett

Successful B2B content marketing takes commitment and consistency. But it’s not enough to create great content. You need to get it seen, too.

Scribly's frameworks and how to guides

All articles

Strategy

B2B marketing funnels explained

October 28, 2025

Written by: Taylor McDaniel

Creating content but not seeing results? You may need to brush up on the B2B marketing funnel.

Strategy

10 brilliant B2B content marketing examples (and why they work)

October 9, 2025

Written By: Taylor McDaniel

Explore 10 of the best B2B content marketing examples across SEO, educational, branded, and thought leadership content and see why they’re so effective.

Strategy

Understanding distribution channels for B2B content marketing

October 2, 2025

Written By: Lauren Bennett

Successful B2B content marketing takes commitment and consistency. But it’s not enough to create great content. You need to get it seen, too.

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