Taylor McDaniel 
When it comes to content marketing, taking multiple approaches and having a diverse mix of content types is always a great idea. Keep your audience as engaged as possible, no matter how they prefer to consume their information — the more touchpoints, the better! That’s why we always advocate for multiple types of content marketing, …
Content marketing is one of the best ways for brands to make a valuable connection with their audience. While advertising seeks to sell, content marketing helps a brand establish its voice and identity, build trust, and develop relationships. While the end goal remains generating leads and making sales, content marketing focuses more on the journey …
Right now, when competition is fierce and consumer choices are abundant, the role of brand identity has never been more critical. It’s not just about products or services anymore — it’s about the story you tell, the emotions you evoke, and the lasting connections you create with your audience. This is your brand identity. In …
Did you know that Benjamin Franklin was the first person to effectively use content marketing? In 1732, he created a yearly publication called Poor Richard’s Alamanack to help promote his printing business while providing valuable information to ‘commoners’. In the 300 years since content marketing has grown to be an essential part of running a successful …
We all engage with content marketing every day, whether we choose to or not. With more and more businesses waking up to the importance of creating compelling, tailored content marketing, now is the time to invest in getting it right and standing out. Business-to-consumer (B2C) content marketing covers a lot. Right now, blogs, social media …
Once you’ve nailed down your brand’s logo, color scheme, and social media handles, you’re done — right? Well, not quite. For B2C brands, finding a consistent and distinct tone of voice is crucial to nailing your content marketing strategy. By tone of voice, we’re referring to the deliberate way a brand expresses itself through written or spoken …
More than 71% of businesses have a website in 2023, which means you need more than a simple online presence for business growth. In fact, of those businesses, 21% have reported low website traffic, meaning that they likely have low visibility online. On top of that, consumer expectations are constantly on the rise. These days, …
Thought leadership content is a tactic that’s deployed by many leading brands in many competitive sectors. But the good news is, you don’t need to become a market leader to produce compelling thought leadership content. In fact, it’s really the other way around. Producing exceptional thought leadership steers many brands to become innovative market drivers. …
A video script is a narration that accompanies any branded video. Whether you’re putting together an explainer, a promotion, or a product demo, you need a stellar script to go with those visuals. But where should you start if you’ve never created a video or a video script before? Read our top video script tips …
We’ve already spoken about AI on our blog, but this time we thought we’d try a little experiment. Our previous post mentioned that we wouldn’t hire ChatGPT as a Scribly writer. To explain why, we’ll look at the kind of blog ChatGPT produces and then take out the red pen and start editing. We asked …